hello world

Budapest. June.

Nikola and I had been talking online for years. Building things together, pulling apart ideas, racking up video calls across time zones. Budapest was the first time we'd actually met in person.

We spent three days walking around the city talking about everything, what we believed, what we saw happening in the world, what actually mattered to us. The kind of conversations you can only really have in person.

We were sitting outside a restaurant eating Hungarian food when Nikola said something I haven't been able to shake since. He saw a world where you could just ask, and it already knew you. Not a user. You. No context setting. No explaining yourself. Just the right answer for you as a specific human being.

Nikola drove home the next day. I had one more night. I ended up at the hotel bar alone, drinking a whiskey cocktail named after Fitzgerald, which felt appropriate, given that my favourite book is about a man who bets on himself (delusional or not). I opened ChatGPT as my companion and started to pressure test the ideas i had based on what Nikola said. Safe to say it hyped me up but there was something in this.

The search.

Life happened. We kept moving, kept trying solutions, kept getting excited and then hitting walls. The shape of the idea kept shifting, but the question underneath never changed.

January.

Was hard.

My sister had just had a baby. Life was full in all the ways that make it hard to think straight. I was tired. The kind of tired where you question everything.

There were moments where I wondered if we'd actually make this happen.

But here's the thing about an idea that won't leave you alone, even when you're exhausted, even when you can't see the path forward, it keeps getting under your skin. I'd wake up at 2am with a thought. I'd be in the middle of a meeting about something else entirely and find myself thinking about it. That itch doesn't go away. And I've learned that the itch is the signal.

Hong Kong.

I needed to reset. London was suffocating me. I booked a solo trip. No agenda. Just stimulus.

My first night I found a local restaurant and somehow the man next to me was an AI engineer. We talked for an hour over dinner. I don't know what the odds are on that, but I know how it felt, like the universe putting someone in my path on the first night of a trip I'd taken specifically to think about an AI company, in a restaurant I'd walked into at random, in a city I'd never visited.

I took it seriously.

Somewhere between the first night and the last, the thing that had been nagging at me finally crystallised. We'd been trying to find external companies willing to let us connect their users' data, but convincing a company to trust you with their users' data before you've proven anything is the wrong order. It was the same roadblock every time and we'd kept not seeing it.

And then: what if I just became the guinea pig?

What if instead of asking permission from an external company, I linked everything to me? My sleep. My finances. My goals. My calendar. My conversations. Every signal, queryable. I can do things with my own data that we could never do with someone else's. And doing it in public means anyone can watch it work, or watch it fail.

That was the moment Weve became what it is now.

Where we are.

It's March. I've just finished a v1 of the website and I'm googling apartments in San Francisco. Not as a fantasy. As a plan.

If I'm going to document this experiment properly, if I'm going to be in the middle of the community that cares most about what we're building, why not just make the jump?

I'm writing this at 3am and I have missed this. That's the thing nobody tells you about finding the right idea, it doesn't feel like work. It feels like the opposite of work. I want the sleepless nights. I want to be the person who can't stop thinking about something at 3am not because they're anxious, but because they're addicted to watching it come to life.

One more thing.

This isn't just about the idea. Ideas are everywhere. What makes the difference is the people you build with.

Nikola has been my guy through all of it, the false starts, the walls, the moments of doubt. He kept showing up before there was even a product to show up for. If you've read about him on this site you'll know he's the brain behind the tech. What you can't read is what it actually means to have someone like that in your corner.

Nikola, you're my guy. Let's make this one count.

And if a stranger is reading this now, we're already making it happen. You're the proof.